Mobile responsive web design is no longer just important. It is becoming critical.

You can’t have failed to notice just how many people seem to live on their mobile phones or tablets. Ever since the iPhone and then the iPad, the way we use the internet has changed too.

With the number of web searches now performed on mobile devices continually increasing, you don’t get much of a choice as to whether your website is mobile friendly or not. The choice is simply to turn your back on over 40% of all website visitors or ensure your website is mobile friendly. So what does that actually mean?

Websites have typically been built for higher and higher resolution screens that are all landscape (as opposed to portrait) screen shapes. Then with the emergence of various shaped mobile devices, that have lower ‘resolutions’, things changed. If your website hasn’t, it will hopefully load ok, but it will be squashed and to view your site, a user will need to stretch and slide around the page just to read what you want to say to them.

The whole experience is ‘clunky’ and causes users to move away from your site and straight over to your mobile friendly competitor. We see it time and time again on websites where the ‘time spent on site’ is massively reduced for mobile users using a non-mobile friendly website. This is why responsive web design is so important.

If that wasn’t enough, Google recognise the importance of having a mobile website to the extent that they even penalise websites that do not have a responsive design. Put simply, if your website is not mobile friendly, you would be right in thinking the whole world is against you (well, your website to be more realistic!). But don’t worry, we can help and it doesn’t have to be a major headache.

We can either ‘mobilise’ your existing website, without any input needed from you, or we can build a brand new responsive design for you and either carry across your existing content or provide an opportunity for you to reconsider your existing pages. Either way, you will be helping your website to do its job in turning visitors into customers.